You're running for council. Your opponent has one message. You need seven answers.
They'll attack your housing position. But the attack won't be economic — it'll be cultural ("You're changing the character of the neighbourhood"). Or social ("Traffic and school capacity"). Or environmental ("Green space lost"). Or ethical ("Who really benefits — residents or developers?").
Run your platform through Yesbrainer before the hustings. See every attack vector through every lens. The Arena generates the adversarial personas — the angry resident, the rival candidate, the local newspaper editor, the business lobby.
The candidate who can answer from seven angles while the opponent can only attack from one wins the room.