A new stadium isn't a building decision. It's a community identity decision, an environmental decision, a transport decision, and a political decision that happens to involve concrete.

The Economic lens models revenue uplift. The Social lens models what happens to the pubs and chippies around the old ground. The Cultural lens asks what happens to the matchday ritual — the walk, the landmarks, the sense of place that generations of supporters have built. The Environmental lens models the construction footprint and transport emissions of the new location. The Political lens maps which council members will block planning permission and why.

And the Ethical lens asks: whose club is it? The shareholders'? Or the community that made it matter?

Every stadium move that went wrong went wrong because someone ignored one of these lenses. Don't be that chairman.